Kingfisher Ultra

Kingfisher Ultra is India’s fastest-growing premium beer. Renowned for its smooth taste, thanks to its 6-step filtration and hand-picked hops, it is liquid gold in a bottle.

Since launching in its home market in 2009, Ultra has taken India by storm with a growth of 20% year-on-year between 2021-2023 (CAGR). It has become a bedrock of premium occasions, having been the sponsor of prestigious events such as the Indian Derby, Sunburn Festival and a number of high-profile fashion shows. As such, Ultra is seen by many as more than a beer but as a symbol of quality and status.